Category Archives: Branding

"The customer rarely buys what the company thinks it sells them. One reason for this is, of course, that nobody pays for a ‘product.’ What is paid for is satisfaction."

- Peter Drucker

Why Designer’s Hate Tracking Their Time

It is understandable way designers don’t enjoy tracking their time. Time works against them and several ways. Designers often take

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Make it smart

The real work of a designer is to add clarity and comprehension. My job is to help my customer’s customer

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"The single most both frightening and disheartening thing I learned about Corporate America is just how random so many of the decisions were."

- Taylor Aldridge

"Talent hits a target no one else can hit; genius hits a target no one else can see."

- Arthur Schopenhauer

Brand is Personality

When thinking about branding, most immediately think of logos. However, logos are merely symbols of the brand, not the brand

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