Category Archives: Design

COVID Typography Challange

Today I gave myself a challenge. To raise awareness, I wanted to see if I could represent our C/19situation with

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Photo + Design + Photoshop = Win

Recently I designed a family of coffee pods (K-Cups™) for Cult Coffee Roaster. The turnaround time for filling and printing

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"The role of a creative leader is not to have all the ideas; it's to create a culture where everyone can have ideas and feel that they're valued. So it's much more about creating climates."

- Sir Ken Robinson

Create Meaning

Making stuff is in my DNA. As long as I can remember, I’ve enjoyed drawing, building, and crafting. In art

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"This is the futurist's dilemma: Any believable prediction will be wrong. Any correct prediction will be unbelievable. Either way, a futurist can't win. He is either dismissed or wrong. Except if he hits that razor's edge between the two realms, right on the cusp between plausibility and fantasy, where it is almost true in the improbable future. This is the sweet spot that science fiction authors aim for. Occasionally one hits it."

- Arthur C. Clark

"The role of the imagination is to create new meanings and to discover connections that, even if obvious, seem to escape detection. Imagination begins with intuition, not intellect."

- Paul Rand


When I look at a group of designer, I see individuals with a diverse set of skills, centered around creativity

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"...all over the world there are EVPs and SVPs trying to get their teams to think differently. The trouble is that most organizations spend a lot of time and money making sure that their people all think the same. They’re squadrons, flying in tight formations, valuing consistency and efficiency over individual flair."

- Suzanne LaBarre

Empathy is Key

Empathy should be the next business buzz word. It is when one has a heart for the disenfranchised that the

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First and foremost I understand that graphic/commercial design is a business service and therefore must be quality, effective and profitable.

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"Design is more than just a few tricks to the eye. It’s a few tricks to the brain."

- Neville Brody

Designing for the “yes” is a creative killer.

Believing that innovation or creativity is a mere process, and playing to that prescribed set of tasks gets me every

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The Quick and the Dead

We recently flew to one of our branches and shot video at a trade show. Before we made it back

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Two Apple CEOs

Sculley telling a story about a freind meeting Jobs. “He went into the Apple meeting (he’s a vendor for Apple) and

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