The Basileia project, a non-profit concept created by Troy Vanderhule, was a Christian-based social justice organization. Basileia intended to increase the capacity of the church’s ministries and other nonprofits, helping them to actively output change. The brand required a sense of religious heritage and gravitas, as well as modern adaptability and belonging. Being primarily a business-to-business service, it was important to appeal to executives and nonprofit boards. A white square cross set in red represents alignment, corresponding, and loving justice; the logo is strong, straightforward, and immediately recognizable.