Brainstorm Media was a partnership between a friend and myself. Developing one’s own brand and identity is a difficult endeavor; for as designers we are our most vocal critics. After many iterations (including brains, clouds, and web symbols) we chose an elegant yet powerful lightning bolt for the logo. Drawing from nature’s softer side, we selected a brown and light blue to contrast the spontaneous, strong, and powerful lightning bolt symbol. This marriage of elements communicated our ability to elegantly reign in the chaotic energy that comes along with web design projects. The end result of our logo gave clients the freedom to confidently share with us and empower their ideas, while building trust in our solutions.