The “Value” Proposition

Posted by Taylor |18 Oct 10 | 0 comments


The holy grail of a Creative Director or any design company is determining the value of design (or creativity), either before or after its creation.

Seeing ” the value ” that creative work produces not only nice to know it is imperative when moving forward. If we truly learn from, we need quantifiable data that positions our creativity, ideas and art properly. Only then can we, with any confidence, push forward with certainty.

related article Business Week

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