Bean’ Kind (being kind) was using two logos and the name as you see here flipped. Together, we decided it was a bit of a stretch the consumers would get the play on words.
Kind Bean was born.
The color choice of rich dark brown and raspberry red represents the decadent desserts and batch roast coffee they offer. These colors help to separate them from their peers who use the typical browns and greens.
Kind Bean has a robust and happy culture. They run several successful well branded social media channels as well as a strong brick-and-mortar community. It is easy to see by the smiles, who is on the Kind Bean team.