Modern Grind
The Next Generation of the Coffee Café
Year
- 2018
Client
- Daph’s Daily Perk
Category
- Coffee House
- Retail Coffee
- Subscription Boxes
My Role
- Art Direction
- Branding
- Concept Development
- Design & Keynote
The Mission.
Dilemma:
The client’s original concept, Daph’s Daily Perk, lacked the potential for growth, franchising, and the long-term objective of a corporate sale.
Solution:
Come up with an innovative brand name and mark that would be easy to recognize, brand, and speak to boutique coffee drinkers.
Opportunity:
Design and develop a modern logo that includes a deliberate icon for better social media presence and upscale collateral.
Goals:
Create an easy to remember moniker that would stand out from competitors.
Create a unique look and feel that appeals to both her southwestern clientele and professional and active adults.
Create assets for social media and swag to popularize the brand.
Building the concept
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Enjoy the Show
Impressive Result.
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Passion leads to success
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