Modern Grind

The Next Generation of the Coffee Café

Year
  • 2018
Client
  • Daph’s Daily Perk
Category
  • Coffee House
  • Retail Coffee
  • Subscription Boxes
My Role
  • Art Direction
  • Branding
  • Concept Development
  • Design & Keynote

The Mission.

Dilemma:

The client’s original concept, Daph’s Daily Perk, lacked the potential for growth, franchising, and the long-term objective of a corporate sale.

Solution:

Come up with an innovative brand name and mark that would be easy to recognize, brand, and speak to boutique coffee drinkers.

Opportunity:

Design and develop a modern logo that includes a deliberate icon for better social media presence and upscale collateral.

Goals:

Create an easy to remember moniker that would stand out from competitors.

Create a unique look and feel that appeals to both her southwestern clientele and professional and active adults.

Create assets for social media and swag to popularize the brand.

#01
#02
#03
Building the concept

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Enjoy the Show

Impressive Result.

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Passion leads to success

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