TAYLOR ALDRIDGE
Award-winning creative leader with 15 years of diverse experience in digital and visual design, user experience, and brand development.
Known for orchestrating transformative 6-figure projects, delivering exceptional design solutions that drive business success.
Over 10 years leading cross-functional teams and collaborating with stakeholders to elevate brand presence and achieve strategic objectives.
EXPERIENCE
Senior Digital Art Director
RIESTER Advertising Agency / 2022 – 2024
- Steer creative team and digital projects at a top advertising agency.
- Industry awards, including 2024 ADDY’s Gold for Web Design and Bronze for Graphic Design.
- Produce top-tier interactive designs adhering to ADA Guidelines, informed by detailed user research. Collaborate with content strategists, writers, and SEO experts, leading to a 35% rise in client revenue.
- Designed and delivered winning RFP presentations, including a major public parks contractor’s acquisition of a $250M parks project.
- Improve user interaction and workflow efficiency with detailed prompt writing AI emerging technologies including Midjourney, Leonardo, ChatGPT, DALL-E, and Firefly.
Owner + Creative Director
Rarebreed Design / 2015 – 2022
- Led user research and branding initiatives while optimizing design and marketing efforts, leading to a 50% improvement in customer retention and a 17% rise in overall sales within six months.
- Developed visual identities, brand design, CPG, and social media campaigns for Bling Sauce, growing business from $500K to $6M with major retailers including Amazon, Walmart, Bass Pro, Scheels, Auto Zone, O’Reilly’s, and Kroger.
- Directed a rebranding strategy for Cult Artisan Beverage, driving sales to $12M and expanding presence in grocery stores, convenience stores, and over 40 hospitality venues. Successfully replaced a major CPG brand in Kroger, achieving a 310% sales boost upon launch.
Creative Director
10up / 2014 – 2015
- Established and cultivated a team of 12 UX strategists, designers, and front-end developers, driving the development of elevated design solutions, usability testing, A/B Testing, and aligning initiatives with strategic business objectives.
- Composed comprehensive UX/UI enhancements in partnership with cross-functional teams, elevating user engagement by 30% for elite clients such as TED, 9to5Mac, and Uber at the premier WordPress digital agency in the US.
- Responsible for hiring, mentoring, quality control, design systems, analytics, and design output to ensure exceptional customer satisfaction throughout project life cycles.
Director of UI/UX Design
Brainstorm Media / 2012 – 2014
- Created customer research-based social media ads, animations, point-of-sale materials, product placements, and video content to boost brand visibility.
- Developed the website for the collaborative project between the California Attorney General and the University of California, Irvine School of Law, aiding homeowners in loan modifications and foreclosure situations.
Creative Director
Services Group of America / 2006 – 2012
- Revolutionized FSA’s commodity food labels, improving tier distinction and pricing precision; increasing revenue by 18%, resulting in millions of dollars in annual revenue.
- Spearheaded a high-performing team of 10, driving a 27% increase in productivity by promoting a culture of innovation and aligning projects with strategic company goals.
- Established and maintained creative guidelines and standards, ensuring cohesive brand identities and visual storytelling; increased brand recognition by 49% and boosted marketing ROI by 22% across five subsidiaries.
Myers Briggs
ENTP “The Visionary”