Discovery
Up to this point, the CULT brand had been developed for coffee products only. When they approached me with a new Botanical product that didn’t fit any current grocery categories, I had to do a lot of research to come up with a design that would help market this new product accurately.
Ideas
CULT went through a lot of ideas and iterations. They started with another designer and a marketing company, looking for the perfect design that married the CULT brand with the light, fruity flavors of their new Botanical Infusions. After several rounds of unsuccessful designs, I was brought in near the end of the project to come up with a design that was cohesive with the brand.
Finals
Near the end of the project, the owner called me himself and asked me to jump on the project and take a shot at the design. By the end of the week, we had a design. So far, it has received rave reviews.
