Taking on a huge site, and only designing a portion of the new site requires a lot of planning and spec work. Getting the colors slimmed down and creating a site style guide was the first step.
Starting design with mobile is a fantastic way to make sure you’ve thought through the most basic uses of a site.
The desktop design covered over 45 templates and a long style sheet. The UX work paid off. Spinning up new pages and cities is easy
The site was a two-step master design. We had to consider regions, like SOUTHWEST and local cities like PHOENIX. The design had to role out for seven US regions and 50+ cities.